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world through its designers,


Inditex dresses Europeans, Americans, the Japanese, and the Middle Eastern population alike with its labels. It also attracts international personalities for example Chealsea Clinton, the daughter of Bill Clinton, ex-President of the United States, who once modified his presidential itinerary to go shopping in the Zara branch of Ankara, the Turkish capital where his father had once visited officially.
The thing with this story is that it had wide repercussions and it meant unexpected as well as free publicity for the company which, among its characteristics that distinguish it from its competitors, had to suffer a calculated aversion to advertise itself through the media. A similar story of free advertising which the company enjoyed was when the American model Cindy Crawford appeared unexpectedly in one of the Zara branches of Canada.


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